The Product

The product is an item that ideally satisfies a market's want or need Product is a deliverable or set of deliverables that contribute to a business solution. Bundling is the practice of supplying two separate products together so that consumers who only want one must buy both. Bundling includes the 3 M theory that consists of the man, money, machinery.

Man

It shows the need for having the manpower for the organisation. If the organisation needs manpower that to get control the firm.

Money

Money is the second need that comes next to manpower, because the manpower have to provided for their ability.

Machinery

The ultimate need for the marketing and the last need to be fulfilled is that to provide the machinery of the organisation that will lead to the product outcome.

Together all will contribute for the benefits of how a customer buys the product. The product is to be placed in a good place where the appropriate pricing of the product makes the customers to buy the product. And as a catalyst, promotion can also be done in the right manner that the product is properly sold and the product can enhances penetration to the markets.

Introduction to customer value

Customers are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Most of the customers can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. People buy from people that they like, so the attitude, skills and appearance of all customer services need to be first class.

- Support sales activities by understanding your customers' businesses better

The benefits of customers who buy the Kodak product are of the supportive sales activities by understanding the customers' business letter. The firm publishes the news letter of the new product to the existing and new customers through research and they further research it by the marketing research methods. It will help to make the customers the idea of new products without going to the outlets or the marketing place, thus enabling the trust on the company. It also makes the customer to feel that the customer is precious to the firm. As the newsletter of the kodak can attract the customers for coming back to the shop or be in touch with the kodak company.

- Qualify prospective partners and suppliers

It enables the company to get the prospective partners and suppliers. It is the partnership that may get the good partners for the customer selection and also for the suppliers. It enables the customers to get the new supplier benefits and it can get the customer for achieving the benefits for him. As the good partners in the Kodak family helps for the successful make of new benefits for the same.

- Keep fully up to date on your competitors' business structure, strategy and prospects

It will keep the customer up to date about the product of Kodak and to that of the competitors' business structures' and how it will help the customer to know about the strategies and prospects of the competitors, thus helpful for the customer to select the appropriate product for his use. Either he can select the Kodak product or the competitors' product as the details shown on the newsletter or other things are relevant to the customers for the selection.

- Obtain the most up to date company information available

The Kodak company's supplement of the relevant information will helps the customers about the most up to date information for the product and also the information about the company strategies that are helpful for doing the business hassle free, and also it helps as a milestone for the customer acquires the knowledge of the product as well as that of the other company.

The importance of new product in the markets

The importance of being introducing new product in the market is as important as introducing yourself to a new interviewer. The fact is the having a new product is, to know that we are consistently making the change to the changing customer needs. This is because the customer needs varies with age. The need for him changes because of his changing environment. The second thing is the company can boosts it market penetration to the market with the new product. If the product is implemented in the right place with right price with a right product and also with the right promotion, the product can boosts its penetration to the market with flying colours. Third thing is it can make consistency in the market. That is, it can make the consistency of the product of the company in the market as well as it can bring the thought of being the well designed plans of covering the customer needs. Then it can make the profit with the new product as well as with the older one as the customer can be remembered of the old as well as the new product. This can be done as the result of news letters or other advertisements on the product and promotional events that can make it more catalyzing in the market. The company can increase their product range. The new implementation of product can widely helps in making their product range much wider and also helps in to seize the market which is newly introduced. The company can gains the more publicity if the product is doing well. The company can also gets the advantage of more publicity during the period of unveiling the new product which is accompanied by promotional events and advertisements. And the successful market penetration will lead to good reputation of the company and also it can get the company for gaining the goodwill in the public.

The five factors affecting the international marketing of Kodak

The five factors that affects for the Kodak's international marketing are the PESTLE, that means that political factors, economical factors, sociological factors, technological factors and environmental factors.

Political factors

The political factors include the factors that are to be faced on the political

Economical factors

Sociological factors

Technological factors

The Kodak is mainly concentrating on digital photography and digital printing.

Environmental factors

http://www.marketingminefield.co.uk/marketing-plan/pestle-analysis.html
http://www.companiesandmarkets.com/Summary-Company-Profile/eastman-kodak-company-swot-analysis-43466.asp
http://moneyterms.co.uk/bundling/
http://www.marketingteacher.com/Lessons/lesson_people.htm

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